Privacy policy

PRIVACY POLICY

Last Updated: May 2026

At Smith London, accessible from our online store, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Smith London and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us at smithlondonshop@gmail.com.

1. Information We Collect

When you visit or make a purchase from Smith London, we collect certain information necessary to process your orders and improve your shopping experience.

Personal Data Provided directly by you: When you make a purchase, create an account, or contact us, we collect personal information such as your name, billing address, shipping address, payment information (processed securely through our payment gateways), email address, and phone number.
Automatically Collected Data: When you browse our store, we automatically receive your computer’s internet protocol (IP) address, browser type, operating system, time zone, and information about how you interact with our website (e.g., pages viewed, links clicked).

2. How We Use Your Information

We use the information we collect in various ways, including to:

Process, fulfill, and ship your orders (including sending order confirmations, tracking details, and updates).
Communicate with you directly, respond to your customer support inquiries, and provide assistance.
Prevent, detect, and mitigate potential fraud or security risks.
Understand and analyze how you use our website to improve our store design, product selection, and user experience.
Provide you with targeted marketing or promotional communications, if you have explicitly opted-in to receive them (you can opt-out at any time).

3. Legal Basis for Processing (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR), the legal bases we rely on for processing this information are:

Contractual Necessity: To fulfill the contract we have with you when you place an order (e.g., to ship your items safely to your UK address).
Legitimate Interests: For business purposes that benefit you and do not override your privacy rights, such as preventing fraud and improving our services.
Consent: When you explicitly opt-in to receive our email newsletters or marketing updates.

4. Sharing Your Personal Information

We do not sell, rent, or trade your personal data. We only share your information with trusted third-party service providers to help us operate our store and serve you:

E-commerce Platform: To host our online shop and manage data storage.
Payment Processors: To securely process payments at checkout. We do not store your credit/debit card details on our servers.
Courier & Logistics Partners: To ship and deliver your orders directly to your doorstep within our estimated 5 to 8 business days window.
Legal Compliance: We may share your information if required by law to comply with applicable UK regulations, court orders, or enforceable governmental requests.

5. Data Retention

When you place an order through Smith London, we will maintain your Order Information for our records unless and until you ask us to delete this information, or as required by UK tax laws (which generally require keeping financial and transactional records for up to 6 years).

6. Your Data Protection Rights (UK GDPR)

If you are a UK resident, you have specific rights regarding your personal information under the UK GDPR. You have the right to:

The right to access: Request copies of the personal data we hold about you.
The right to rectification: Request that we correct any information you believe is inaccurate or incomplete.
The right to erasure: Request that we delete your personal data under certain conditions.
The right to restrict or object to processing: Request that we limit or stop the processing of your data under certain conditions.
The right to data portability: Request that we transfer the data we have collected to another organization, or directly to you.

If you would like to exercise any of these rights, please contact us at our dedicated email: smithlondonshop@gmail.com. We have one month to respond to your request.

7. Cookies and Tracking Technologies

Smith London uses cookies to enhance your browsing experience. Cookies are small data files placed on your device to remember your preferences, keep items in your shopping cart, and analyze traffic patterns. You can choose to disable cookies through your individual browser options, though some parts of our website may not function perfectly as a result.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. Any changes will be posted directly on this page with an updated "Last Updated" date.